Английский язык для экономистов - Малюга Е.Н.
ISBN 5-469-00341-8
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B. Pre-reading exercises...............................................................................................30
C. Reading........................................................................................................................30
Production and Costs..............................................................................................30
D. Vocabulary..................................................................................................................34
E. Make a summary of the text...................................................................................36
F. Grammar notes..........................................................................................................36
'One' and Tt'...............................................................................................................36
G. Speak up......................................................................................................................38
H. Reading the English newspaper............................................................................38
The Benefits of Being Small: Balancing Economies of Scale Against
the Advantages of Intimacy Is a Delicate Task.................................................38
I. Reading the Russian newspaper...........................................................................41
Инвестиции в качество.........................................................................................41
J. Translation..................................................................................................................44
Сущность и структура издержек производства........................................... 44
К. Speech practice..........................................................................................................45
This Manufacturer Isn't Moving to China.........................................................45 4
Contents
Unit 3. Urgent Problems of Marketing..........................................................................48
A. Preliminary discussion.............................................................................................48
B. Pre-reading exercises...............................................................................................48
C. Reading........................................................................................................................48
Evolution of Modern Marketing...........................................................................48
D. Vocabulary..................................................................................................................51
E. Make a summary of the text...................................................................................54
F. Grammar notes..........................................................................................................54
The Passive.................................................................................................................54
G. Speak up......................................................................................................................57
H. Reading the English newspaper............................................................................57
Rebranding HealthSouth?.....................................................................................57
I. Reading the Russian newspaper............................................................................61
Покупатель всегда прав........................................................................................61
J. IYanslation..................................................................................................................63
Внутренний брендинг............................................................................................63
К. Case study...................................................................................................................64
Case 1. Examples of Rebranding...........................................................................64
Case 2. Coca-Cola to Rebrand "Diet" Fizzy Drinks........................................64
Unit 4. Economic Development and Cultural Diversities.......................................65
A. Preliminarydiscussion.............................................................................................65
B. Pre-reading exercises...............................................................................................65
C. Reading........................................................................................................................65
Culture in Economic Performance.......................................................................66
D. Vocabulary..................................................................................................................69
